The Scale – How a 13-Week Cash Flow Forecast Keeps Your Business on Track
Your Cash Flow Forecast: Measuring the Distance to Your Goals
A map’s scale ensures you understand the distance between two points, allowing you to plan your journey. In business, a 13-week cash flow forecast serves as that scale, giving a clear measure of your short-term financial position so you can anticipate needs, avoid shortfalls, and seize growth opportunities.
Scenario 1: A Manufacturing Company Facing Unexpected Cash Gaps
A mid-sized manufacturing company experienced rapid growth but relied on cash-basis accounting. They frequently found themselves short on cash because they focused on sales volume, not timing. Large orders looked profitable, but unexpected delays in customer payments left them unable to pay suppliers on time. With a 13-week cash flow forecast, they could project inflows and outflows, ensuring they secured short-term financing when needed and maintained steady operations.
Scenario 2: A Marketing Agency Juggling Payroll and Client Payments
A growing marketing agency billed clients on net-60 terms but paid contractors biweekly. Without forecasting, they struggled to meet payroll during slow payment cycles. Implementing a 13-week cash flow forecast highlighted cash gaps ahead of time, allowing them to renegotiate payment terms with clients and contractors, preventing cash crunches while continuing to grow.
Why a 13-Week Cash Flow Forecast Matters
This forecast provides a week-by-week view of your financial future, helping you:
Plan for upcoming expenses and avoid surprises
Identify cash gaps early and find solutions
Ensure you can reinvest without risking operations
At Local Fractional, we build and monitor these forecasts to give our clients peace of mind and control over their cash flow. If cash is tight and you are constantly being surprised with hits to your bank accounts then reach out today and schedule time with our team to help you build a map to successfully grow your business with the proper tools.
All of our clients have access to to the tools they need to scale their businesses and with us as your trail guide you will always have a map to lead your company to its goals.
