Local Fractional Leadership Team
Melissa Valdez
Fractional CMO
Brand-builder and demand-generation strategist who turns marketing from a cost center into a measurable revenue engine — so growth becomes something you can forecast, not just hope for.
About Melissa
Melissa is a Fractional CMO and the marketing leader at Local Fractional. She partners with growth-stage leadership teams to turn marketing from a line-item cost into a measurable revenue engine — brand strategy, demand generation, content, and the field and event programs that fill a real pipeline. Twenty-plus years leading marketing across multifamily real estate, B2B growth advisory, and sports and entertainment have given her a bias for systems that are scalable, repeatable, and sustainable — the kind of growth a leadership team can actually forecast.
Her real edge is connecting brand to revenue. As Director of Client Engagement at SBI, The Growth Advisory, she built a data-driven client advocacy program that influenced $230M in sales pipeline in a single year and grew organic blog traffic by 275% through disciplined SEO and content strategy. As Marketing Director at MultiPro Property Solutions, she led a rapid brand launch that unified 11 branch markets under one identity and stood up an account-based marketing framework shoulder-to-shoulder with the sales team. Whether the lever is positioning, demand generation, or marketing operations, Melissa makes the work pencil out.
She leads the Fractional CMO service line at Local Fractional, working primarily with $2M–$50M businesses that have outgrown ad-hoc marketing but cannot yet justify a full-time CMO. Her engagements typically begin with a brand and go-to-market audit, a 90-day demand-generation plan, and a marketing scorecard the owner can read in five minutes. A two-time Dallas Cowboys Cheerleader and former San Francisco 49ers performer, Melissa brings the same teamwork, discipline, and relentless preparation to every leadership team she joins. She is based in the Dallas–Fort Worth area.
Areas of Expertise
Where Melissa’s engagements typically focus.
Brand & Go-to-Market Strategy
Positioning, messaging, and a unified brand that holds together across every market and channel — the foundation a real go-to-market plan is built on.
Demand & Pipeline Generation
Referral, lead-gen, and account-based marketing programs built to fill the pipeline — and tied to the revenue numbers the leadership team actually tracks.
Content & Client Advocacy
Content strategy and advocacy programs that turn happy customers into a referral engine — the work that influenced $230M in pipeline at SBI.
Performance & Digital Marketing
SEO, local search, CRM optimization, and campaign analytics — the measurable side of marketing, where a 275% lift in organic traffic is a number, not a slogan.
Event & Field Marketing
High-impact events and field programs that arm regional teams to win in their own markets — without the brand drifting from one location to the next.
Marketing Operations & Team Enablement
Processes, scorecards, and the agency-and-team leadership that make marketing run like a system — so the next campaign ships faster and the results are repeatable.
Industries Melissa Serves
Growth-industry and trade-services operators where Melissa’s marketing playbook applies directly.
Service Lines Melissa Leads
The engagements where Melissa is most often the lead executive on the account.
Where Melissa Works
Based in Dallas–Fort Worth. Engagements run on-site for DFW clients and remote-first for clients elsewhere.
Talk to Melissa Directly
A 30-minute introductory call. No pitch — just a frank conversation about where your marketing is and where you want it to go.
Book a Free Consultation